Juice. The lighting industry experts.

Over the last 15 years we have helped international lighting clients develop brand strategies, implement multi-channel, multi-language marketing campaigns and use innovative software solutions to deliver efficiency and real return on investment. We understand lighting. Lamps (not bulbs). Luminaires (not lights). Indoor and outdoor. Specified, trade and consumer. Incandescent to LED and beyond. Lighting technology continues to evolve, but one thing will stay the same.

We love lighting.

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At Juice we have a wealth of experience of delivering lighting industry multi-channel marketing campaigns both B2B and B2C. We identify the target audience, devise a strategy to engage with them, develop the mechanisms and manage the whole process including digital and print fulfilment. We know what works for lighting.


Integrated multi-channel campaigns
Media planning
International public relations


Our multi-disciplined design team brings flair and creativity to every lighting client brief. Brand identities, advertising campaigns, catalogues and brochures, our dedicated in-house team of industry design experts can manage it all – on time and on budget.


Brand strategy
Corporate identity
Data sheets
Direct mail
Exhibition stands
Pop-up displays
Photometric diagrams
Litho / digital printing
Print management

Digital Media

The digital team at Juice is highly experienced in delivering lighting brand websites, product micro-sites and digital marketing campaigns. With in-house PHP coders our focus is always on creating effective user experiences coupled with streamlined data and asset management to maximise sales and marketing opportunities.


Website development
Responsive design
Content management
International e-commerce
Email marketing
Social media strategy
Smart phone apps

Marketing Collateral Management Software

Juice has developed an online software solution specifically to manage and streamline your marketing print collateral items (brochures, catalogues, stationery etc). As well as keeping total control of your brand guidelines across the globe, our software allows multiple user access to your suite of marketing collateral. Our unique lighting industry tool has an easy-to-use web interface for digital publishing, on-line output and also includes an automated digital print function, delivering significant artwork production and time/cost savings for our clients.


Digital asset management
Brochure builder
Catalogue builder
Advert builder
Data / sales sheets builder
Stationery builder
PDF publishing
Mobile publishing
XML publishing
Browser log-in
QR codes
3D packaging builder
No IT or hardware requirements
Unlimited users
Variable data
Image library
Adobe InDesign import/output

Photography / Video

Stunning product and location photography is vital to building successful lighting brands, we view great photography as a crucial marketing investment – it’s an art we’ve perfected over the years. We work with a network of trusted, lighting specialist photographers and 3D digital artists, art-directing to ensure brand image consistency. Juice has a wealth of experience in producing video of all types. The team looks after the entire process from the initial storyboard, script, filming, editing and music to the production of multi-format video files for DVD and social media use. So whether it’s a corporate, product launch, case study or ‘how to install’ video, Juice can do it all.


Studio product photography
Worldwide location photography
Image sourcing
Location sourcing
Image retouching
3D computer renders
360º tours
Video concept / storyboarding
Video scripting
Video production
DVD / USB duplication

Language Translation

Lighting is a truly international business and as such, language translation of marketing collateral is often required. Using a propriety language translation technology that integrates with design industry standard publishing software (Adobe InDesign), we can quickly and easily translate any output into other languages – saving both time and money.

Language Text Image

European multi-language solution
Cyrillic languages
Chinese languages
Automated artwork production
Time efficient
Cost effective

Promotional Merchandise

Lux magazine featured an article on the ‘top 10 lighting industry freebies’. Although the products mentioned ranged in price, they all had one thing in common – creativity. Whether you are looking for a memorable item for VIP customers, giveaways for exhibitions or a chocolate light switch (that’s what made it to No.1 in the Lux survey!). Juice have an in-house team of specialists who guarantee to deliver promotional perfection.


Bespoke lighting items
Exhibition giveaways
Trade-counter promotions
Clothing and workwear
USB drives

DW Windsor - Case Study


Award-winning exterior lighting specialists DW Windsor, asked us to help them to showcase their new brand identity and launch a new website to reflect their exciting new style. They also wanted to take the opportunity to build on their excellent customer service by streamlining customer and company access to their online product information.

Early on in the process, we suggested using our Product Information Manager (PIM) software to optimise the user experience when searching for product information on their new website and marketing materials.

Streamlining time-hungry product updates

Historically, DW Windsor had a huge amount of product info stored in complicated Excel spreadsheets on local machines. Updating was a laborious process, one product at a time, and transferring the information to a website or marketing materials was literally a cut-and-paste job, many times over. In addition, they found that too much key product information was held by one or two key stakeholders –  a risky situation that often caused bottlenecks in the production of new or updated sales material. They wanted local product managers in multiple locations to be able to share and gather product information quickly, easily and securely via a single online portal.

Introducing PIM to DW Windsor

Juice Lighting’s PIM system is an intelligent technology that enables any company to store all of it’s product information in one unified database. This info can then be fed out to any number of channels including catalogues and apps. Importantly, any change can be shared to all channels and made live immediately.

With DW Windsor, we could see that adoption of our PIM solution would result in a more efficient way of working. More than just a CMS, a PIM indicates a step forward in the way in which it exports data automatically to multiple channels from a single web-based user interface. It can help organise product information, open a new sales channel in minutes, and save time and money by reducing repetitive updating tasks by up to 90%, and all for a monthly fee that’s cheaper than the office cleaning bill.

A smarter way of working in the digital age

Adoption of our PIM system has given DW Windsor the ability to repurpose data for multiple locations and channels from a single central source and at the touch of button. Product specs can change weekly, and the PIM works as a bridge between product managers and marketing, enabling everyone to have access to up-to-date info instantly. This generates huge time savings by eliminating the laborious task of updating all relevant places with new information manually. Gone are the days when a separate web team was needed to make every text update, and artworkers had to update individual product information sheets. Adoption of the Juice PIM system has changed all of this. DW’s product information lives in one secure place, is accessible 24/7 and can be shared with third parties if required. Data is input once and it is automatically pushed out to all relevant places.

DW Windsor’s Objectives for Juice PIM

  • Ensure customers and sales teams always have the latest information
  • Update product info from a single, centralised cloud-based source
  • Streamline workflow to greatly reduce time spent putting together complex annual catalogue and bespoke lighting quotations
  • Enable simple bolt-on of complementary products

Benefits of the PIM system


  • Product info can be updated live and in real time
  • Huge time savings are generated by the central storing of all product info, available in every possible permutation at the click of a button
  • Product configurator allows easy creation of product variations from associated components
  • Information can be imported from existing Excel spreadsheets
  • Access and updating privileges can be shared with third party resellers if desired


Contact Us


At Juice, we have a passion
and understanding for lighting.
Architect, specifier, facility manager,
contractor, wholesaler, electrician,
consumer – we understand the
market and know how to best
communicate with it.
Our aim is to partner with lighting
clients that share our passion for
lighting and effective marketing.
Give us a call on

0845 345 9223

and speak to
Steve Hunt or Lawrence Salisbury
Let’s talk lighting.


Juice Creative